Own: Post Season

Creative Direction, Design

Featured on Hypebeast and Highsnobiety

Creative Direction in collaboration with Conall McAteer / Lookbook shot by Martyn Ewoma / Styled by Ross McLeish

Own is a brand I co-founded that has a satirical view of football and the culture that surrounds it. Inspired by British subculture and the humour, wit and DIY ethos of football fanzines from the late 80s.

Juxtaposing vintage Hawaiian shirts with classic 90s football shirts we created a series of 1-of-1 shirts that sold out in minutes.

︎ LONDON ︎