Blood Brother X Selfridges: WAY UP
Design, Branding, Art Direction
Featured on Hypebeast
Lookbook by Crowns & Owls
![](https://freight.cargo.site/t/original/i/abc67e3638b16ff5923b8a4cc903b8959199daa490f194f13e7c80fa525f592c/5.jpg)
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A response to declining music venues in the UK and celebrating previous Blood Brother parties that helped shaped the brand.
I designed a series of prints inspired by early 90s rave flyers as well as a keyring and sticker pack that came with each purchase.
![](https://freight.cargo.site/t/original/i/bede6ee9a4ad603e4dae1deca20b58a9bb72e5b0400bfcf8c98e8a08e5bb0465/A1-1.png)
![](https://freight.cargo.site/t/original/i/ec5616100f681ae16e09a309fbdf679f89d4acebfbffb71f1e8313789adeb4f2/A2-3.png)
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![](https://freight.cargo.site/t/original/i/7d3cb0cd93c5de516e223b9f06d13d55ea9c1697bd3e3ad3e78db423a0c1aae9/MYSTERY-BACK-ARTWORK-SIZED-31CM-X-42.5CM.png)
![](https://freight.cargo.site/t/original/i/340cc38f58731bafca7bc0ad9975fedebbba161fbb10386bf9f648c781e47ba0/POUCH.png)
![](https://freight.cargo.site/t/original/i/7bdf236a5078a9c67087b3318a01a3c388cb6445f7564211051959cc91637835/SMILEY.png)
![](https://freight.cargo.site/t/original/i/45e9a9a3626dd70a5c641d4b2eb97b31fddbd8457fd87d4bb255b5e81e15b22e/A1-4.png)
![](https://freight.cargo.site/t/original/i/942c46053a76e2348103e0d817fedce6285046513430426b85353dc95b3e9ca1/LAUNCH-STICKER-ARTWORK.jpg)
![](https://freight.cargo.site/t/original/i/6793012ea36721cab2aac71850af62ad7df8b70e9cfd3cef77b3087b9f346794/6am.png)
![](https://freight.cargo.site/t/original/i/ba6e9902fd8a7bae813d97d3c5f76b6214485ed69f0216bfdecffbf6622e7bc6/BRICKIES-STICKER-ARTWORK-Recovered.png)
![](https://freight.cargo.site/t/original/i/92fde6e850fd343be1e775425408d3de2c574634ec334a8a3b0de7dedf93eeba/BB-KEYRING.png)