adidas X END. X Soho Warriors
LDN City Series
Event Branding, Design, Art Direction
![](https://freight.cargo.site/t/original/i/8b6f28b49f7542d5141d36f95275820062b4f36c5f0ec405c9e5a87c52071080/LDN-City-Series_IMG_2816.jpg)
![](https://freight.cargo.site/t/original/i/c3a7e5cf7f3182182bdadc5d8d099ff4139e4566fe9eab8134af13b76a5fd3ac/LDN-City-Series_IMG_2760.jpg)
![](https://freight.cargo.site/t/original/i/b9c6f8683be1d3024e33b57214afad14b45cba1634df180794166d27c61f0881/LDN-City-Series_IMG_2729.jpg)
![](https://freight.cargo.site/t/original/i/b634711c616d0bcd435a70a36d7db910e8c669af21b54cecd7ac4223ac16cfc9/LDN-City-Series_IMG_2924.jpg)
![](https://freight.cargo.site/t/original/i/c699eb8d5e1749f0c483b3d2dc5ea50dcbd4ee6c73377632ee78a8d2df950f86/LDN-City-Series_IMG_2912.jpg)
![](https://freight.cargo.site/t/original/i/cf5c69c96ae64a4acb5de6ec3f3c6834a4d534c3ba6f9b283d64f0b6ca9f7a34/LDN-City-Series_IMG_2889.jpg)
![](https://freight.cargo.site/t/original/i/e65efa4b984c6179c2a783fa76b1a34a2f139fb09508ef2be37b5a0fec809d4c/LDN-City-Series_IMG_2801.jpg)
Celebrating the reissue of the classic 70’s adidas London, adidas Originals teamed up with END. and Soho Warriors for a thrilling tournament of 5-a-side football at the Warren Street Pitch in the heart of London.
I designed the event branding and limited edition collaborative product for the event. This included pitch-side banners, kits, a supporters scarf, pizza box, social media assets, and a set of take home stickers.
Designed while at DENT International
![](https://freight.cargo.site/t/original/i/2c50e3558881bdcdf033a7a42d27f92d5bb4ab9987c4887d78f55ea8a3772254/LOGO-01-01.png)
![](https://freight.cargo.site/t/original/i/97f93d784f2854a829429a3ed7d351b4e28b04eb59a2ac2a022b76e49f20a1d1/LDN-City-Series_IMG_2820.jpg)
![](https://freight.cargo.site/t/original/i/47f79df59613b8de1a8b2295dd8b9d3c287e9ce30480aa8974967c160ef7c1e3/LDN-City-Series_IMG_2973.jpg)
![](https://freight.cargo.site/t/original/i/81e3fd8cdc048a77dbe4e61fb156165a5c8e3dbeba0453395bc3d8fb30adda52/LDN-City-Series_IMG_3360.jpg)
![](https://freight.cargo.site/t/original/i/012f101a7e7940fcfc0a1a12e904470801e401c28f9d1c73e2e0f6ec40254ec1/LDN-City-Series_IMG_3242.jpg)
![](https://freight.cargo.site/t/original/i/92e25055ae83ad2e78329fd971f1ec4b2c1815dc9a773490c6b48786903f48f3/LDN-City-Series_IMG_3179.jpg)
![](https://freight.cargo.site/t/original/i/30bac44aac98b722d4094cf7f88281f33f2fc94d9748a46fae71808d63ba5d85/LDN-City-Series_IMG_3534.jpg)
![](https://freight.cargo.site/t/original/i/7690222a29c608b398afd5ebb03382427f3199b997157de7eb044c61649bd4bb/SCARF.png)
![](https://freight.cargo.site/t/original/i/9727986a6bb362cb08a64cce4a041df083b7b4919dad58988cdac73eaec6780f/ADI-01.png)
![](https://freight.cargo.site/t/original/i/0743ede0462df6489c4ac214546ce2b8c14182ed10d287423d0b4ab74856836d/FIST-SWFC-01.png)
![](https://freight.cargo.site/t/original/i/2dbf61a2ae8620922d1c538278f2c6df092769ecf58f9a0c554672718ec49719/DIAMOND-01.png)
![](https://freight.cargo.site/t/original/i/578f68f5de0ef30a2c9899c7f99f66c88b411924208f12e50e3d3e38dd0bd4b0/WARRIORS-01.png)
![](https://freight.cargo.site/t/original/i/09406d144ccbfd9396983d2ce49be504a04c10c84d143866349721ab45b3e328/LDN-SOCIAL.jpg)